Strategy that ships. Stores that sell.
Fifteen years building and scaling direct-to-consumer brands — as the founder who owned the P&L and the operator who shipped the build.
Selected work
Shopify Plus builds, brand-scaling, and the operations behind them.
$300K → $5M
Co-founded and scaled a luxury skincare brand: the Shopify Plus ecosystem, three retail stores, 600+ SKUs, and a ten-person team.
Global DTC builds
End-to-end Shopify Plus builds, migrations, and international expansions across 10+ brands.
+$500K recurring
Grew subscription revenue $500K and AOV 7.6% for a DTC seafood brand.
Launch time −90%
Consolidated international storefronts for a cycling brand, cutting cost in half.
Film distribution
Sales and distribution across a $1B+ theatrical slate; a 13-person AR team.
How I work
The same problem, solved from the founder's chair and the operator's desk.
Strategy through execution
I don't hand off after the deck. MBA and PMP on one side; hands-on Liquid, Markets, and app-stack work on the other.
Owner's instinct
I've run the math on AOV with my own money on the line, and delivered the same for clients. I know which numbers actually move.
Current with the tools
Fluent with AI and automation day-to-day — writing and debugging code, and cutting the busywork out of operations.
About
I co-built a luxury skincare brand from $300K to $5M, then spent three years delivering Shopify Plus builds for global brands at an agency.
I know both the “it's my money on the line” view and the “make the client look great” view — and I speak both. The breadth is the asset: I've solved the same operational problems from a founder's chair, an agency seat, and a film studio.